Coles has slashed the prices of hundreds of popular grocery products in an effort to help lower the cost of living for all Australians.

Over the next three months, the supermarket giant will lower the cost of a weekly shop by reducing up to 36 per cent off more than 200 selected items.

Shoppers can expect savings across aisles including deli, beverages, ready-made meals, ice creams, cereals, pet food and entertaining. 

Among the latest price reductions are Bulla Crunch Ice Cream Bars 8 pack, now $4.50 down from $7 and Nature’s Kitchen Meals, now $7 down from $7.50.

Coles has slashed the prices of hundreds of popular grocery products in an effort to help lower the cost of living for all Australians (file image)

Over the next three months, the supermarket will lower the cost of a weekly shop by reducing up to 36 per cent off more than 200 selected items – including Bulla Chocolate Ice Cream Bars 10 pack (left): Now $4.50, was $7 and Dog Food Casserole (right): Now $1.30, was $1.50

With customers increasingly prioritising health and convenience, the supermarket has lowered the price of convenient plant-based meal solutions including vegetable lasagne and butter chicken with rice, now $7, down from $7.50

The new items reduced at Coles 

Haagen Dazs Ice Cream Tubs 457mL: Now $8, was $11.50 (30% saving)

Bulla Chocolate Ice Cream Bars 10 pack: Now $4.50, was $7 (36% saving)

Coles Nature’s Kitchen Meals 350g-400g: Now $7, was $7.50 (7% saving) 

Primo Roast Beef p/kg: Now $27/kg, was $28/kg (3% saving)

Coles Cat Food Pouches 12X85g: Now $5.40, was $6.50 (17% saving)

Coles Dog Food Casserole 700g: Now $1.30, was $1.50 (13% saving)

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‘We know that this has been a tough year and budgets continue to be stretched,’ Coles head of pricing and value Tim Lane said.

‘With many Australians looking for ways to save money on regular purchases, we’ve lowered the cost of products across our ice cream and fresh convenience range.

‘We’ll be adding further categories to the campaign throughout the summer period, to deliver even better value to customers every time they shop at Coles.’ 

With customers increasingly prioritising health and convenience, the supermarket has lowered the price of convenient plant-based meal solutions including vegetable lasagne and butter chicken with rice, now $7, down from $7.50.

Shoppers can expect savings across aisles including deli, beverages, ready-made meals, ice creams, cereals, pet food and entertaining (file image)

From Wednesday, more products will be discounted including Primo Roast Beef, down to $27/kg from $28/kg, cat food pouches 12X85g down to $5.40 from $6.50 and dog food casserole 700g down to $1.30 from $1.50.

The savings come after the supermarket drops the prices of popular items across its aisles to celebrate its tenth year of ‘Down Down’ and the ‘Big Red Hand’ providing Australians with trusted value they can rely on every time they shop.

Down Down has been a key part of chain’s commitment to delivering great value to customers. For more than 10 years, Coles have delivered an estimated cumulative price deflation of 10 per cent.

The supermarket has delivered millions of dollars in savings across the store through trusted value initiatives including the addition of 326 further products to the Down Down program.

Source: | This article originally belongs to Dailymail.co.uk

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